Do You Know Where Your Eggs Have Been?

Hey -- this company goes right up there with some of the coolest. What a great idea! They use superfast lasers to mark eggs so they're literally traceable from the chicken all the way to your dinner table. When you read about all the different ways that eggs can get messed up, you'll understand the simple business model for demand and fast growth. What is more remarkable is how they've literally built an entire logistical back-end for this tracking process.