Dove the soap company has been running a very successful campaign for natural beauty. Some of their print ads have featured groups of women (don't know why they haven't included men yet; maybe it's the fact that most men don't use a beauty bar on their faces at night before going to bed?) covering a wide range of ages and sizes. None of the women are your atypical stick-figure model types that normally jump at you from magazine covers and billboards everywhere.I like this campaign. Especially when you consider the fact that most women don't even closely resemble the glamorous models that show up evrywhere. But just how much makeup do they plaster on to make them look the way they do? And with digital imaging software like PhotoShop, they can re-touch the pictures even more to create an impossible vision of beauty. Dove has posted an incredibly well-done time lapse video of a rather frumpy model being converted over to a stunning cover girl. Check it out HERE.
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