A New Approach to Search

Just watched the cool, new Knowledge Generation Bureau commercial (KGB - get it?) and really enjoyed it. They take a multiple option approach to search and it looks like they just might get a bit of traction if they can pique enough interest. Check out the commercial below the splash page. If their product is as cool and witty as their commercials, they just might carve out a decent niche ("The one on the right's Shinola!" Ha!)